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Sofi Award 2009
Silver Moon

SweetTalk Issue No. 3, July 15, 2009

Silver Moon
sparkles with a Silver sofi!


The next time you serve your friends Silver Moon, you can tell them they're eating an award winning treat. Silver Moon won the 2009 NASFT Silver sofi Award for Outstanding New Product Line. "Sofi" stands for "specialty outstanding food innovation", and the awards were presented at a red carpet event for foodies hosted by renowned chef Ming Tsai.

Out of nearly 2,000 submissions, there were only 111 sofi winners, a highly prestigious award in the $60 billion dollar specialty food industry. We are completely honored to receive this recognition from the National Assoication of Specialty Food Trade.

So, as we roll into National Ice Cream month, I hope you are enjoying your summer as much as I am, with a pint of Silver Moon in one hand and the Silver sofi Award in the other.

- Sheri Tate - President, Silver Moon Desserts

July is National Ice Cream Month

This month, the whole country celebrates ice cream! President Ronald Reagan was so enamored with the creamy, dreamy dessert that he declared the entire month of July "National Ice Cream Month" in 1984.

This year National Ice Cream Day falls on July 19th, so make sure you have your pint of Silver Moon ice cream ready and waiting, or better yet enjoy it all month long. And if anyone asks about your ice cream stimulus package, tell them it is simple Reaganomics!
TALK OF THE TOWN

"Silver Moon has the most innovative ice cream and sorbet products I have seen on the market since I left Ben & Jerry's."
- Anonymous
So who is "The Scoop?"

If you've been reading SweetTalk, you've probably noticed our section with a photo of the puppy-eyed pooch. Scoop is one of my most loyal companions (I have two), and we met when I volunteered to foster a dog at my local shelter. Having just started my ice cream business, I knew finding a dog named Scoop was a match made in heaven, and adopted him shortly thereafter.

Ever since, Scoop has been at my side and under my feet through long nights of working late, early morning conference calls, and product development sessions in my kitchen (where he has self-appointed himself "floor cleaner" of all fallen remnants). Thus, I have named my inside information section of SweetTalk after him, and his tail is wagging in recognition as we speak.

Scoop, meet my fellow ice cream and sorbet connoiseurs. Friends of Silver Moon, meet Scoop.
Upcoming Events

Santa Cruz Passport Weekend
Poetic Cellars Winery
5000 N. Rodeo Gulch Road Soquel,CA
July 18, 2009, 11-5PM

SFChefs.Food.Wine.
Opening Reception - Rising Star Chef Reunion
Union Square, San Francisco
August 6, 2009, 6-10PM

SFChefs.Food.Wine.
Urban BBQ on the Square
Union Square, San Francisco
August 8, 2009, 6:30-10PM

San Francisco Professional Food Society Annual Event
Heritage Park Museum, Sunnyvale
August 22, 2009

Click Here for a complete list of upcoming events.
3 Lucky HEAVEN ON EARTH Party Winners!
Below are the 3 lucky winners of Silver Moon's Heaven on Earth Parties! Winners received a Silver Moon party pack with enough ice cream and sorbet to share with ten of their closest friends.
  • Sham Brideau from SweetTalk's newsletter sign-up
  • MJ Escher of Lafayette, CA from the Sunset Celebration
  • Harold Cordner of Vero Beach, FL from La Chaine Des Rotisseurs
Congratulations to our winners! Tell your friends they can enter to win in our next drawing, simply by signing up for our SweetTalk newsletter.

Also, for more chances to win a "Heaven on Earth" Party, visit us at some of our upcoming events.
Our Desserts are Twitter-ific!

Tired of the celebrity gossip? Want some sweet tweets you can really sink your teeth (or spoon) into? Follow SilverMoon09 on Twitter. With news this sweet, your ears might get cavities!